Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ice Breakers Mints TV Commercial, 'Negotiate'

When a woman asks for three weeks of vacation, her boss informs her that two is standard. She pulls out a container of Ice Breakers and as she pops a mint into her mouth a unicorn breaks through the office glass. Her boss quickly agrees -- she isn't standard.

Advertiser
Advertiser Profiles
Tagline
“Break Through”
Songs - Add
Mood
Funny
Actors - Add
Erika Soto ... Woman in interview, Gil Zuniga ... Boss
Agency
Crispin Porter & Bogusky (Agency), Havas Worldwide (Digital Agency)
Screenshots

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