Media Measurement
Data is based on life of ad, unless indicated otherwise

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Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Est. Spend
TV Impressions
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Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

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About IBM Watson TV Commercial, 'The North Face + IBM Watson on Cognitive Retail'

IBM's Watson says he really enjoys working with The North Face to improve customer gear recommendations. Tom Spaletto, who works for the outfitter, demonstrates Watson's cognitive retail ability by questioning him about a potential trip to Yosemite during the month of June. Watson is able to narrow down the results using location and weather data, among other points, to attempt a perfect match.

Advertiser
Advertiser Profiles
Tagline
“Outthink.”
Mood
Active
Scene Location
Yosemite National Park, CA
Actors - Add
None have been identified for this spot

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