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IBM Watson TV Commercial, 'The North Face + IBM Watson on Cognitive Retail'

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IBM's Watson says he really enjoys working with The North Face to improve customer gear recommendations. Tom Spaletto, who works for the outfitter, demonstrates Watson's cognitive retail ability by questioning him about a potential trip to Yosemite during the month of June. Watson is able to narrow down the results using location and weather data, among other points, to attempt a perfect match.

Advertiser
IBM Watson
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
IBM Watson
Tagline
“Outthink.”
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Mood
Active
Scene Location
Yosemite National Park, CA
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Agency
Mindshare ... Media Agency
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