IBM's Watson says he really enjoys working with The North Face to improve customer gear recommendations. Tom Spaletto, who works for the outfitter, demonstrates Watson's cognitive retail ability by questioning him about a potential trip to Yosemite during the month of June. Watson is able to narrow down the results using location and weather data, among other points, to attempt a perfect match.

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Tagline
“Outthink.”
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Yosemite National Park, CA
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