Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Duluth Trading Company Armachillo Shirts TV Commercial, 'Crank the Cold'

To illustrate how ordinary shirts handle the heat, a cartoon man is shown sweating all over his upper body as the mercury reading on a thermostat next to him skyrockets. A falling oven lands over the man's shirt and dings to symbolize the excessive warmth. On the contrary, when the animated man puts on an Armachillo shirt from Duluth Trading Company, the temperature on the thermostat plummets and a refrigerator encases his torso. The man pulls a beer bottle out of the fridge, flicks the cap off and smirks.

Advertiser Profiles
Tagline
“Crank the Cold”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Agency
Planet Propaganda (Creative Agency), Planet Propaganda (Digital Agency)
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