To illustrate how ordinary shirts handle the heat, a cartoon man is shown sweating all over his upper body as the mercury reading on a thermostat next to him skyrockets. A falling oven lands over the man's shirt and dings to symbolize the excessive warmth. On the contrary, when the animated man puts on an Armachillo shirt from Duluth Trading Company, the temperature on the thermostat plummets and a refrigerator encases his torso. The man pulls a beer bottle out of the fridge, flicks the cap off and smirks.

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Tagline
“Crank the Cold”
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Active
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Agency
Colle+McVoy (Agency), Planet Propaganda (Creative Agency), Planet Propaganda (Digital Agency)
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