SheaMoisture presents a short film focusing on the disconnect between the "beauty aisle" and the "ethnic" section at the supermarket. Women with curly hair talk about feeling secluded and frustrated when walking down the beauty aisle. As a woman stands in front of the hair color section and closes her eyes, the wall of products fall down with a crash. When she opens her eyes, the SheaMoisture products are in front of her, in the beauty aisle, where they belong.

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“Where We All Belong.”
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