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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Local
VOD/OTT

Attention & Performance Analytics
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Gatorade Frost TV Commercial, 'Play Cool' Featuring Dwyane Wade, George Gervin

Gatorade promotes its Frost flavors with two of the coolest basketball players of all time: George "Iceman" Gervin and Miami Heat superstar Dwyane Wade. On the sideline, Wade takes a drink of his Gatorade and is instantly transported to a snow-filled landscape where Gervin tosses Wade an ice basketball. As he makes various shots, the two exchange ideas of what is cool, among them being a streaker at a hockey game, a yeti eating frozen spaghetti and a penguin in a tank top.

Advertiser
Advertiser Profiles
Tagline
“Play Cool.”
Mood
Active
Actors - Add
Dwyane Wade ... Athlete, George Gervin ... Athlete, Miami Heat

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