Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dollar Shave Club TV Commercial, 'Midwife'

After seeing the price of new razors, a man decides to use his old blade in lieu of splurging on a fresh one. However, as he shaves his face, he screams in pain while holding a birthing position in the bathtub. Although his wife and midwife are there to comfort and assist him through the process (as if he were experiencing childbirth), Dollar Shave Club advises people not to labor shave with an old razor.

Advertiser Profiles
Tagline
“Fresh Blade Anytime”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot

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