Coca-Cola highlights the musicians who headlined the 2016 March Madness Festival in Houston, Texas. As 'untitled 07 | levitate' by Kendrick Lamar starts up with its low bass line, people set up the stage and the hordes of fans gather on the grass. Conrad Sewell, Jason Derulo and Lamar himself get the crowds cheering and singing along with their sets.

Advertiser
Advertiser Profiles
Products
Tagline
“Taste the Feeling.”
Mood
Active
Scene Location
Houston, TX
Events & Venues
March Madness Mar 15, 2016 - Apr 4, 2016
Actors - Add
Conrad Sewell ... Musician, Jason Derulo ... Musician, Kendrick Lamar ... Musician
Agency
Wieden+Kennedy (Agency), 360i LLC (Digital Agency)
Screenshots

More Coca-Cola Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top