Coca-Cola TV Spot, 'Final Four Weekend' Song by Kendrick Lamar

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Coca-Cola highlights the musicians who headlined the 2016 March Madness Festival in Houston, Texas. As 'untitled 07 | levitate' by Kendrick Lamar starts up with its low bass line, people set up the stage and the hordes of fans gather on the grass. Conrad Sewell, Jason Derulo and Lamar himself get the crowds cheering and singing along with their sets.