Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

Capital One TV Commercial, 'This Is March Madness: Ringtone' Feat. Gloria Gaynor

Samuel L. Jackson, Charles Barkley and Spike Lee reunite in first-class on a flight to the 2017 March Madness tournament, when the disco-era hit "I Will Survive," alerts Barkley to an incoming call. Before he can silence it, Jackson and Lee have already finished their duet, forcing Barkley to join in at the next stanza. While the three get lost in the groove, disco diva Gloria Gaynor, who is dressed as a flight attendant, struts down the aisle and steals the show.

Capital One (Credit Card)
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Capital One (Credit Card) Quicksilver
“What's In Your Wallet?”
Songs - Add
I Will Survive - Gloria Gaynor
Events & Venues
March Madness Mar 14, 2017 - Apr 3, 2017
Actors - Add
Charles Barkley , Gloria Gaynor , Samuel L. Jackson , Spike Lee
Helga Gruber ... Producer
DDB Chicago ... Creative Agency, Horizon Media, Inc. ... Media Agency, Pony Show ... Production Company
2017 NCAA Basketball Tournament
View All Screenshots

Media Measurement

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

Attention & Performance Analytics

Attention Score
Industry Avg. Score
Earned Online Views
Social Impressions
Engagement Rating

There’s a Better Way to Measure TV & Streaming Ad ROI

  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today