Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Mountain Dew and NBA TV Commercial, 'Don't Do They' Featuring Russell Westbrook

People have a lot to say about what shouldn't be done. Don't practice shots you wouldn't shoot in a game, don't pregame to slow jams, don't mix camouflages, don't eat seafood in Oklahoma. But NBA's Russell Westbrook doesn't listen to a word of it as he slam dunks into a flaming hoop on a dirt bike.

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Funny
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Agency
BBDO (Agency), BBDO Worldwide (Creative Agency)

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