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Media Measurement
Data is based on life of ad, unless indicated otherwise

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About Heineken TV Commercial, 'When You Drive, Never Drink' Featuring Jackie Stewart

Legendary British racing driver Jackie Stewart is known for his multiple Formula One awards, but also as a safety advocate for the racing world. As a cover of David Bowie's "Heroes" by Postmodern Jukebox plays, Stewart is shown at different points in his career refusing a beer because he intends to drive. In the present time, he gets ready to leave a party and is offered a Heineken from a server. Before getting into the white Jaguar at the curb, he politely refuses, saying "I'm still driving." In a message of safety to all those who imbibe, Heineken reminds people never to drink and drive.

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Tagline
“Open Your World”
Mood
Active
Actors - Add
Jackie Stewart ... Athlete
Production
Christiane Dressler ... Producer, Gary Freedman ... Director, Jason Kemp ... Producer, Stéphane Fontaine ... Director of Photography
Agency
Publicis Italy (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency), ANORAK FILM BERLIN (Production Company)
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