Columbia Sportswear TV Spot, 'Room Change'

Columbia Sportswear takes offsite meetings to a whole other level. When they get a phone notification that their meeting location has been moved to the East Cougar Room, staff members gamely put on their rain gear and grab their swatches and supplies before heading outside. They traverse all sorts of terrain, climbing up a rocky hill, walking next to a waterfall in the woods and get rained on in a foggy forest. The joke's on them, though, as they arrive at the East Cougar Room only to see a board that declares the meeting cancelled. Columbia Chairman Gert Boyle plotted the entire thing to test the toughness of her company's rain gear and she laughs while watching her staff through binoculars.