Media Measurement
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National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Columbia Sportswear TV Commercial, 'Room Change'

Columbia Sportswear takes offsite meetings to a whole other level. When they get a phone notification that their meeting location has been moved to the East Cougar Room, staff members gamely put on their rain gear and grab their swatches and supplies before heading outside. They traverse all sorts of terrain, climbing up a rocky hill, walking next to a waterfall in the woods and get rained on in a foggy forest. The joke's on them, though, as they arrive at the East Cougar Room only to see a board that declares the meeting cancelled. Columbia Chairman Gert Boyle plotted the entire thing to test the toughness of her company's rain gear and she laughs while watching her staff through binoculars.


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