Media Measurement
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Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About CarMax TV Commercial, 'Guinea Pig' Featuring Andy Daly
Sometimes, things aren't what they seem. As a spokesperson walks through a CarMax lot, he says that calling guinea pigs like the one in his arms by that name is misleading because the animal is neither a pig nor is it from Guinea. Likewise, his haircut, which looks short and professional in the front, is proved to be misleading when he tosses his head and a long ponytail is revealed. CarMax, he says, is not misleading. The prices online and in the store are the same for everyone.
Advertiser
Tagline
“Drive What's Possible”
Songs
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Mood
Funny
Animals
Agency
McKinney (Creative Agency)
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