Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Alfa Romeo Giulia Super Bowl 2017 TV Commercial, 'Riding Dragons'

From childhood, people dream of being great, of being powerful, dreams so giant they include flying cars. As we age, we learn about the difference between true power and brute strength. We learn balance, grace and staying true to ourselves. With all of this comes fearlessness and the ability to reinvent ourselves, and Alfa Romeo used this knowledge to seize an opportunity to deliver a flying car, allowing adults to ride on the backs of dragons like they did as imaginative children.

Advertiser
Advertiser Profiles
Tagline
“La meccanica delle emozioni”
Songs - Add
Mood
Active
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Annaka Fourneret ... mini ballerina, Austin Moseley ... boxer boy, Eric Etebari ... gentleman in white shirt greeting guests, Julie Borodkin (Handler) ... Woman with curly hair, Tyler Ghyzel ... Boy sliding down stairs
Agency
Art Machine (Agency)

More Alfa Romeo Commercials


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