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Charles Schwab TV Spot, 'We’ve Just Lowered the Cost of Investing. Again'

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Clients meet with their brokers to discuss fees and commissions. Behind the businessmen, Charles Schwab advertises $6.95 online equity trades with a satisfaction guarantee on a blimp, jumbotron and building banner. When the clients ask if the pricing is comparable to Schwab's, the brokers are stunned.

Charles Schwab
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Get online equity trades for $6.95 with a satisfaction guarantee
“Own Your Tomorrow”
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Molly Bryant ... Golfer in blue shirt, Salvator Xuereb ... Stock broker in office talking to couple
Universal McCann (UM) ... Media Agency
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