Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelin Super Bowl 2017 TV Commercial, 'I Need You' Song by José González

Michelin makes its first in-game Super Bowl appearance with a new campaign that highlights how the brand helps people support loved ones when it matters most. A father returning home to learn his wife is pregnant, a woman makes her way to comfort her friend after a breakup, a mother leaves work to see her homesick son during his first sleepover -- all made possible with Michelin tires.

Advertiser
Advertiser Profiles
Tagline
“A Better Way Forward”
Mood
Emotional
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot
Production
Anna Sandilands ... Director, Ewan McNichol ... Director
Agency
TBWA\Chiat\Day (Agency)

More Michelin Commercials


Comments