Michelin makes its first in-game Super Bowl appearance with a new campaign that highlights how the brand helps people support loved ones when it matters most. A father returning home to learn his wife is pregnant, a woman makes her way to comfort her friend after a breakup, a mother leaves work to see her homesick son during his first sleepover -- all made possible with Michelin tires.

Advertiser
Advertiser Profiles
Tagline
“A Better Way Forward”
Mood
Emotional
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Ashleigh van der Hoven ... Heartbroken blonde friend
Production
Anna Sandilands ... Director, Ewan McNichol ... Director
Agency
TBWA\Chiat\Day (Agency)

More Michelin Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top