Brace yourselves as T-Mobile heats things up in a Super Bowl LI ad featuring Kristen Schaal. Grabbing a whip, her escort guides her into a play chamber complete with phones dangling from chains and informs her that every time she goes over her data limit, she will be punished by Verizon. Schaal takes pleasure in the idea of a confusing and painful phone bill and T-Mobile insists: "Wireless pain is fine... if you're into that sort of thing." But if you're not, there's always T-Mobile One.

Advertiser
Advertiser Profiles
Products
Tagline
“The Un-Carrier”
Phone
1-800-TMOBILE
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Production
Corey Walter ... Director of Photography, Mal Ward ... Director, Marc Marrie ... Producer, Matt Aselton ... Director, Zoe Odlum ... Producer
Agency
Publicis Seattle (Agency), Publicis (Creative Agency)

More T-Mobile Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top