New York City FC Captain David Villa is walking through a tunnel under a loud stadium. He recalls how everybody knew his name when he played in his home country. When he moved to play in the United States, however, nobody knew who he was. But, the people are cheering it now. Villa goes on to introduce himself as "Soccer," the sport that continues to grow with popularity in America.

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“Open Your World”
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David Villa ... Athlete
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Publicis New York (Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)
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