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As I Am TV Spot, 'Spoken Word: Wants and Needs'

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A woman in a glittery top stands in the spotlight and performs spoken word poetry on hair care. She speaks into a microphone, claiming that her hair wants to be spoiled with shea, coconut and castor oils -- the same ingredients found in the As I Am brand. The woman declares that the hair wants what it wants.

March 08, 2016
As I Am
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As I Am Leave-In Conditioner, As I Am Coconut CoWash, As I Am So Much Moisture
“The Hair Wants Just What it Wants”
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