Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dos Equis TV Commercial, 'Adios Amigo'

The Most Interesting Man in the World is going out of this world. In his final commercial for the beer maker, actor Jonathan Goldsmith, who played the iconic Dos Equis character for nearly a decade, gets ready for takeoff in his tuxedo. With a band behind him as he walks and a jet fly-by overhead, he does the types of things "The Most Interesting Man in the World" might do to say "Adios, Amigo" to Earth: kissing the cheek of a woman who is standing next to a wildcat; giving his car keys to a monk; trading his golf club for a framed photo of the planet. From convicts to dictators to beauty queens and from bikers to bears, everyone is sad to see the brave pioneer leave on his last interesting adventure: a solo, one-way mission to Mars.

Advertiser
Advertiser Profiles
Products
Tagline
“Stay Thirsty, My Friends”
Music
The song was created for this commercial
Mood
Active
Actors - Add
Daniyar ... Prison guard, Jonathan Goldsmith ... The Most Interesting Man in the World, Anya Monzikova ... Blonde Female Astronaut , Nathan Bailey ... shorter Scotsman with handle bar mustache, Ran Wei ... Dutchess\'s assistant, Robert Covarrubias ... Toasting Dictator
Production
Barbara Benson ... Producer, Steve Miller ... Director
Agency
Havas Worldwide New York (Agency), Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency), Radical Media (Production Company)

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