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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kraft Macaroni & Cheese TV Commercial, 'It's Changed, But It Hasn't'

Comedian Craig Kilborn, the man in the aisle of a grocery store, lets us in on a little secret: No one has seemed to notice this but for the last several months Kraft has been selling its Macaroni & Cheese with no artificial flavors, preservatives or dyes. The mac and cheese still tastes the same, which is why moms, kids, dogs and even Bill didn't notice. Not even spring breakers, coffee makers, movers and shakers or working-from-home fakers seemed to realize that it's changed.

Advertiser Profiles
Tagline
“You Know You Love It.”
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Bill Escudier ... Guy named Bill, Craig Kilborn ... Spokesman, Juan Carlos Arvelo ... Male Barista, Keight Leighn ... mom, Kyle Schroeder ... Boy eating mac and cheese, Megan Duffy ... Girl Barista
Production
Eric Steelberg ... Director of Photography, Hank Perlman ... Director
Agency
Crispin Porter & Bogusky (Creative Agency), Hungry Man (Production Company)

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