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Dell TV Spot, 'Future Ready: Amy's Story'

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In the near future, Dr. Ajay is attempting to help a young girl named Amy who needs a new heart. After he checks into his hotel room and enjoys a meal, another doctor calls him via video hologram to inform him that they found a match. Dr. Ajay immediately contacts Amy's mother and flies back to the hospital to prep for surgery. The heart is kept in a high-tech incubation box, while a bracelet keeps track of the Amy's vitals. As he begins the surgery, Dr. Ajay uses a hologram and assistive glasses to aide him in operations. Ultimately, the surgery is successful, and Amy is welcomed back at school with cheers and embraces. Dell says it wants its products to be instrumental in developing future technologies.

March 27, 2016
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Chloe Noelle ... girl patient, Cyd Strittmatter ... female doctor
Young & Rubicam Group ... Agency, Young & Rubicam (Y&R) ... Creative Agency, MediaCom ... Media Agency

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