Apple iPhone 6s TV Spot, 'Timer: Cookie Monster' Song by Jim Croce

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Cookie Monster's patience is tested when he has to wait 14 minutes while his cookies bake in the oven. After asking Siri to set the timer, he quickly grows anxious and asks her to play his "Waiting" playlist. Jim Croce's ballad "Time in a Bottle" plays as Cookie Monster continues to pass the time by switching the oven light on and off, tasting flour, reading recipes and making puppets out of the oven mitts. As time continues to creep along, he asks Siri to check the timer and finds that only one minute has passed. Apple introduces the hands-free Siri on the iPhone 6s and, as a nod to Sesame Street, a small print reads: "The number of the day is 6 and the letter is S."

March 16, 2016
Apple iPhone
Advertiser Profiles
Facebook, Twitter, YouTube
Apple iPhone 6s
Songs - Add
Time in a Bottle - Jim Croce
Available At
Actors - Add
None have been identified for this spot.
Cookie Monster
TBWA/MAL ... Creative Agency, OMD West ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

View All Screenshots