Dell imagines a future world in which their cloud capabilities are integrated into technologies. On a girl's first day back to school after an illness, her mother looks at a simulated screen image that counts down the impeding school bus arrival. After a hug goodbye, the daughter checks her vital health stats from a projection onto her skin from her bracelet. She is warmly welcomed back to her class with balloons projected onto a wall screen and feels like herself again. Dell says its aim is to transform the way businesses work so they can transform the lives of the people they serve.

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Advertiser Profiles
Tagline
“The Power To Do More”
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None have been identified for this spot
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Chiquita Fuller ... Teacher, Chloe Noelle ... Amy, Eve Moon ... girl who hugs amy, Rob Brownstein ... Science Teacher
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Young & Rubicam Group (Agency), Y&R (Creative Agency), MediaCom (Media Agency)

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