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Dell TV Spot, 'Future Ready: First Day Back'

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Dell imagines a future world in which their cloud capabilities are integrated into technologies. On a girl's first day back to school after an illness, her mother looks at a simulated screen image that counts down the impeding school bus arrival. After a hug goodbye, the daughter checks her vital health stats from a projection onto her skin from her bracelet. She is warmly welcomed back to her class with balloons projected onto a wall screen and feels like herself again. Dell says its aim is to transform the way businesses work so they can transform the lives of the people they serve.

March 24, 2016
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“The Power To Do More”
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Chiquita Fuller ... Teacher, Chloe Noelle ... Amy, Eve Moon ... girl who hugs amy, Rob Brownstein ... Science Teacher
Young & Rubicam Group ... Agency, Young & Rubicam (Y&R) ... Creative Agency, MediaCom ... Media Agency

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