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Rapala Shadow Rap Shad TV Commercial, 'Beware of the Shadows'

When you use Shadow Rap Shad lures, one fisherman says you better beware of the shadows, or at least your lure should. Predators lurk in the murky depths and the darkness is no place for a meek lure fish to be swimming. Of course, the fisherman means just the opposite: He thinks you should use your Shadow Rap Shads all over the water, especially those darker places where larger fish might be waiting.

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Rapala Shadow Rap Shad
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Carmichael Lynch ... Agency
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