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Pure Michigan TV Commercial, 'Along the Way'

A group of friends on a road trip make several stops before reaching their final destination. As they make their way through Michigan, they discover new towns and small shops carrying trinkets and other odds and ends. They hit the beach, float down a river, camp, visit landmarks and other sightseeing attractions. In Michigan, enjoying the journey is as important as getting to the destination.

Pure Michigan
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McCann Worldgroup ... Agency, Universal McCann (UM) ... Media Agency
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