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General Electric TV Commercial, 'Goodbye Trendy Efficiency Gimmicks'

General Electric is saying goodbye to trendy technology gimmicks, like Gary's wheelie thing he uses to get around the plant floor, and hello to digital innovations, like software that allows employees to monitor machines from a distance. As Gary moves backwards and refuses to move on, others can greet the incoming digital industrial age along with General Electric.

General Electric
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“Hello Digital Industrial Age”
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Mehdi Barakchian ... Man in blue shirt
BBDO ... Agency, OMD ... Media Agency
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