A woman seems to have it all, but there's nothing like being told you're the one. Try No. 5, the new fragrance by Chanel.
iSpot Review — November 7, 2014
Keira Knightley is not racing down the waterway on a motorboat for Chanel this time; but for Gisele Bundchen, the chase is definitely on. And it's all Chanel. It's glamour. It's glitz. It's Gisele.
The branding is brash and bold throughout the commercial. There is no mistaking the Chanel No.5 set pieces. Sometimes, the Chanel name is as big as a marquee. Other times, it's more subtle as a dangling charm adorning Gisele's neck.
It would appear that nearly the entire production exists on a sound stage, but it is a stage meticulously crafted to be as lavish as the Chanel and Gisele brands.
While the story unfolds, there is a deeply melancholy track that pleads out in support of a love letter and its languished waiting writer. The story? Deep, inescapable desire and attraction borne of Chanel. If the feeling is mutual, as it clearly is in this story, the end result is a lovely ending to an angst-ridden opening.
The creative formula is tried and true in the fragrance category, but the execution is spot-on brand equity in its imagery, story and celebrity partnership. This translates into effective engagement and exposure online in addition to TV.