Spike Feresten of Esquire's Car Matchmaker is doing a promo shoot for FIAT with Roberto, a famous director. According to Spike, Roberto can either be a genius or be completely insane. Before the shoot begins, Roberto asks Spike Feresten to express his passion with the cars, and to make out with the FIAT on display. Spike refuses to make out with the FIAT 500X only to have Roberto tell him that he will fill in and be his stunt stud. We're then treated to scenes of Roberto in a red gown actively trying to seduce the vehicle with the appropriate music, flower petals and even a feathered wand.