Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Esurance TV Commercial, 'Shirlee: Candy Crush Enthusiast'

At first, Shirlee was leery of Candy Crush, but she's hooked now! It's almost as simple as her car insurance...Shirlee has a lot to learn.

iSpot Review — October 31, 2014

In its Insurance for a Modern World campaign, Esurance hit upon a wonderful creative nugget and parlayed that into a consistent competitive comparison against GEICO.

The creative hook of the campaign is an out-of-touch old character (GEICO) who is so out of touch, she thinks saving 15 percent in 15 minutes is cutting edge. Esurance cleverly reminds us otherwise.

This latest ad in the campaign is perhaps the most effective. The Grandson is perfectly cast as "today" and the grandmother has the perfect blend of confidence and cluelessness that makes her endearing.

The scene is shot well as framed around the table. It gives the perfect location to punctuate the creative and copy with a SMASH, SMASH of the hammer - sounding great against the table.

Advertiser
Advertiser Profiles
Tagline
“Insurance For The Modern World”
Phone
1-800-ESURANCE
Mood
Active
Actors - Add
Maree Cheatham ... Woman crushing candy, John Krasinski ... Voice Over)
Agency
Media Contacts (MPG) (Agency), Leo Burnett (Creative Agency)

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