Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tide Boost TV Commercial, 'Mystery Stains'

One college-aged woman realizes she should probably do laundry more often, especially when she wears her favorite dress. By the time she actually does get around to washing it, she discovers all these mystery stains. She asks whether a stain is coffee, bronzer or she may have played rugby at some point. Or maybe it's gravy? Luckily, her mom sent her Tide, so it's bye-bye stains, hello perfection!

Advertiser
Advertiser Profiles
Tagline
“That's My Tide. What's Yours?”
Songs - Add
Mood
Funny
Actors - Add
Juliette Monaco ... Woman Doing Laundry, Tanisha Long ... Friend
Agency
Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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