Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About adidas TV Commercial, 'What Light Does'

This commercial features NFL player Robert Griffin III (RG3) talking about light. He plays the role of fear as he follows his opponent around before the game as a bus driver, security guard, and other people he would see. Griffin III has the adidas AdiZero 5 Star shoes on, so he is light on his feet and can easily defeat his competition.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Agency
Carat USA (Agency), 180LA (Creative Agency), Carat USA (Media Agency)

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