This commercial promotes EKOCYCLE, a company created by Coca Cola and singer Will. I. Am to work with well-known brands and recycle their products to make new things. This commercial shows a girl drinking a Coke, then the bottle deteriotates and turns into a bag, a chair, and other household items. The ad ends with Will. I. Am taking off his Beats headphones and putting them on the woman who was drinking the Coke while his song plays in the background.