Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cars.com TV Commercial, 'Singing Harmonica Hat Confidence'

This commercial shows a man talking to a car salesman. Suddenly, an extra head pops out from under his hat and begins to sing and play the harmonica with all the confidence in the world. He explains that it happened after he checked cars.com for the latest deals.

Advertiser
Advertiser Profiles
Tagline
“Confidence Comes Standard”
Mood
Funny
Actors - Add
Jorge Borrelli ... Car Sales Associate
Agency
mcgarrybowen Chicago (Agency), mcgarrybowen (Creative Agency)

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