Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dick's Sporting Goods TV Commercial, 'Choices: Who Will You Be'

After the kids are off to school and the baby is attended to, these women make time for exercise despite the early alarm or seeing the mess of toys on the floor. Whether it be jogging, running on the treadmill, doing yoga, pull-ups or attending a marathon, they are determined to win those small wins even when it's not easy. At the moment when each woman crosses the finish line for the day, she becomes someone new. Then, she picks up the kids from school. On this day of victory and every other tomorrow, when it all starts again, Dick's Sporting Goods is there. When no one is watching and the smallest decisions you make mean the most, who will you be?

Advertiser Profiles
Tagline
“Every Season Starts At Dick's”
Music
The song was created for this commercial
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Production
Adam Beckman ... Director, AG Rojas ... Director, Bradford Young ... Director, Chris Wilcha ... Director, Jody Lee Lipes ... Director, Lisa Rubisch ... Director, Michelle Currinder ... Director, Nina Shiffman ... Director, Pete Vitale ... Director
Agency
Anomaly (Agency), Park Pictures (Production Company)
Screenshots

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