Throughout the day, people are taking advantage of the Apple Watch's health and fitness features. In the early morning, a woman gets dressed as the view of the cityscape hovers outside her window; a ballerina ties her ballet shoes minutes before practice; and a jogger sets the time for her outdoor run just before sunrise. As the day progresses, more activity ensues whether or not it's for exercise. Two guys give their car an extra push down the road, a group of friends play pool and an office worker is reminded by her Apple Watch to stand up and move for one minute. By the end of the day, tracking one's activity turns into a mission to make every moment priceless. Watch as a bride dances joyfully at her wedding, a girl spins on her ice skates and a hiker reaches the top of a mountain for a scenic view. The Apple Watch is here. Make it your mission to move up.

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TBWA/MAL (Creative Agency), OMD West (Media Agency)

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