Dr Pepper Diet TV Spot, '/1' Featuring Michelle Phan, Song by Lenka
About this Commercial
Earlier creative executions in this campaign focused on more famous people who climbed their way up. This TV commercial, in the long "/1" campaign from Diet Dr. Pepper, puts the extraordinary within reach.
The beauty in this spot is that it taps into the every-one-has-a-shot mentality of the digital generation. Plucking a waitress out of obscurity and watching her story unfold as an online celeb is fascinating at the least and inspiring for some.
The bevy of color and scene edits splashed throughout the creative also speak to the new generation of consumers Diet Dr. Pepper covets.
Inspiration is the intent of this entire Diet Dr. Pepper "/1"` campaign. Featuring people and stories that are attainable is likely a winning formula to inspire.
July 8, 2015