YouTube Beauty Guru Michelle Phan started off as a waitress working hard to earn her tips. Now, she still continues to work hard, but this time, she's the one giving tips.
iSpot Review — July 8, 2015
Earlier creative executions in
this campaign focused on more famous people who climbed their way up. This TV
commercial, in the long "/1" campaign from Diet Dr. Pepper, puts the
extraordinary within reach.
The beauty in this spot is that it
taps into the every-one-has-a-shot mentality of the digital generation.
Plucking a waitress out of obscurity and watching her story unfold as an online
celeb is fascinating at the least and inspiring for some.
The bevy of color and scene edits
splashed throughout the creative also speak to the new generation of consumers
Diet Dr. Pepper covets.
Inspiration is the intent of this
entire Diet Dr. Pepper "/1"` campaign. Featuring people and stories that are
attainable is likely a winning formula to inspire.