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SkinnyGirl Wine Collection TV Spot

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SkinnyGirl is introducing new additions to their Wine Collection. Enjoy all of the options with fewer calories.

iSpot Review - July 8, 2015

This TV commercial is a prime example of a portfolio approach in creative advertising. SkinnyGirl sets out to leverage its existing brand line and equity to tout new and strategic messaging.

The ad attempts to do a lot within its message.  First, there is the news that the portfolio of flavors has expanded. Then comes a very functional message about low-calories. Finally, the creative wants to remind viewers that this is a ladies social brand.

The pour demonstrations staged against the woman in the red dress are tightly constructed and give the spot the feel of a daytime packaged-goods commercial - a safe and sensible approach, given the target audience of women watching at home.

Published
January 10, 2014
Advertiser
SkinnyGirl Cocktails
Advertiser Profiles
Facebook, Twitter, YouTube
Products
SkinnyGirl Cocktails Moscato Wine, SkinnyGirl Cocktails Cabernet Sauvignon, SkinnyGirl Cocktails Pinot Grigio, SkinnyGirl Cocktails Chardonnay
Tagline
“Drink Like A Lady”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
Starcom ... Media Agency
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