It's not hard to make it seem like you slaved away in the kitchen with Campbell's Slow Cooker Sauces. Just pour a packet into your slow cooker and voila, you've got a stew going.

iSpot Review — July 8, 2015

Walking the fine line between convenience food and home cooking, Campbell's shows how crockpot cooking is done with its Slow Cooker Sauces.

The approach is traditional food aisle creative, with lots of time in the kitchen, over the pan, with the food and beside the family. The first person narrative gives the mom a literal voice to pitch the value of the product to viewing mothers.

There is nothing much in the creative that explains how the meal is actually prepared, but, perhaps, that is the appeal? You pour the pouch and later that day dinner is ready.

An important consideration is the new nature of this product. If the Campbell's branding isn't particularly effective, the product might be more difficult to find in the grocery aisle.  Hence, you get significant time with the packaging in this commercial.

Advertiser Profiles
Songs - Add
None have been identified for this spot
Actors - Add
Katherine Manchester ... Older daughter
Young & Rubicam Group (Agency), Publicis Groupe (Creative Agency), Publicis Groupe (Media Agency)

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