It's not hard to make it seem like you slaved away in the kitchen with Campbell's Slow Cooker Sauces. Just pour a packet into your slow cooker and voila, you've got a stew going.
iSpot Review — July 8, 2015
Walking the fine line between
convenience food and home cooking, Campbell's shows how crockpot cooking is
done with its Slow Cooker Sauces.
The approach is traditional food
aisle creative, with lots of time in the kitchen, over the pan, with the food
and beside the family. The first person narrative gives the mom a literal voice
to pitch the value of the product to viewing mothers.
There is nothing much in the
creative that explains how the meal is actually prepared, but, perhaps, that is
the appeal? You pour the pouch and later that day dinner is ready.
An important consideration is the
new nature of this product. If the Campbell's branding isn't particularly
effective, the product might be more difficult to find in the grocery
aisle. Hence, you get significant time
with the packaging in this commercial.