Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax TV Commercial, 'Explanations'

Life is full of "why's." A teen boy wants to know why he got dumped, a man wants to know why he's moving and a clown can't figure out why no one laughs at his jokes. It helps to have a friend who can help explain things to you. TurboTax can be your friend for all of the "why's" you have while doing your taxes.

iSpot Review — July 8, 2015

It is difficult to strike a balance in advertising when the message is professionally supportive and authoritative, while the creative envelope wants to be so funny. John C. Reily strikes a perfect tone in this TV commercial for Turbo Tax.

As he's done in other creative iterations for the brand, Mr. Reily is comically nuanced enough to subtly nail each set-up and joke in the copy - not for belly laughs from the audience, but for knowing smirks. In doing so, he leaves room to deliver the brand's message with the gravitas and emotional layer TurboTax wants you internalize.

When a brand finds the right celebrity voice - one who can anchor the brand's equity - creative choices open-up for the future and a campaign can find legs for a long TV run. This seems to be the case with Turbo Tax and Mr. Reily.



Advertiser
Advertiser Profiles
Products
Tagline
“It's Amazing What Your Capable Of”
Songs - Add
Mood
Active
Actors - Add
Brandon Walter ... Neighbor, John C. Reilly ... Voice Over)
Characters
Agency
Initiative (Agency), Wieden+Kennedy (Creative Agency), Wieden+Kennedy (Media Agency)

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