Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

TurboTax TV Commercial, 'Explanations'

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There’s a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Life is full of "why's." A teen boy wants to know why he got dumped, a man wants to know why he's moving and a clown can't figure out why no one laughs at his jokes. It helps to have a friend who can help explain things to you. TurboTax can be your friend for all of the "why's" you have while doing your taxes.

iSpot Review - July 8, 2015

It is difficult to strike a balance in advertising when the message is professionally supportive and authoritative, while the creative envelope wants to be so funny. John C. Reily strikes a perfect tone in this TV commercial for Turbo Tax.

As he's done in other creative iterations for the brand, Mr. Reily is comically nuanced enough to subtly nail each set-up and joke in the copy - not for belly laughs from the audience, but for knowing smirks. In doing so, he leaves room to deliver the brand's message with the gravitas and emotional layer TurboTax wants you internalize.

When a brand finds the right celebrity voice - one who can anchor the brand's equity - creative choices open-up for the future and a campaign can find legs for a long TV run. This seems to be the case with Turbo Tax and Mr. Reily.

Advertiser Profiles
Facebook, Twitter, YouTube
“It's Amazing What Your Capable Of”
Songs - Add
None have been identified for this spot
Actors - Add
Brandon Walter ... Neighbor, John C. Reilly ... Voice Over
Wieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, Wieden+Kennedy ... Media Agency
View All Screenshots