In this modern take on the Norman Rockwell family, Tylenol shows the love that takes place within different families from same-sex couples to parents of adopted children. Whether it was when they fell in love, got married or had kids, each of these couples knows when they started to feel like family. When it comes to the point where they had to fight to be considered family, the answers are the same. Rather than by whom you love, family is defined by the how.
iSpot Review — June 16, 2015
Tylenol tackles diversity issues in this powerful new ad
about embracing families of all types. Tylenol has always shown their support
of families. Their tagline, "For What Matters Most," assures you that they're more
than just the pill you take to get rid of a headache, they're the comfort you
give to your children when they are sick. In this latest ad, they take their
support to the next level and proudly show their dedication to diversity.
The spot starts off with videos of couples taking meaningful
life steps together: falling in love, getting married, having kids, and then poses
the question, "When were you first considered a family?" At this point, it
seems like a sweet, safe spot for the brand. But, it goes on to ask, "When did
you first have to fight to be considered a family?" showing pictures of same sex
couples, mixed-race couples, and couples with adopted children going through
those same relationship steps. The spot ends with the statement, "Family isn't
defined by who you love, but how."
With this ad, Tylenol has shed a light on the struggles that
less-traditional families have to contend with and taken a stand as their
champion. Tylenol is showing that they truly are, for what matters most.