Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
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About Tylenol TV Commercial, 'How We Family'

In this modern take on the Norman Rockwell family, Tylenol shows the love that takes place within different families from same-sex couples to parents of adopted children. Whether it was when they fell in love, got married or had kids, each of these couples knows when they started to feel like family. When it comes to the point where they had to fight to be considered family, the answers are the same. Rather than by whom you love, family is defined by the how.

iSpot Review — June 16, 2015

Tylenol tackles diversity issues in this powerful new ad about embracing families of all types. Tylenol has always shown their support of families. Their tagline, "For What Matters Most," assures you that they're more than just the pill you take to get rid of a headache, they're the comfort you give to your children when they are sick. In this latest ad, they take their support to the next level and proudly show their dedication to diversity.

The spot starts off with videos of couples taking meaningful life steps together: falling in love, getting married, having kids, and then poses the question, "When were you first considered a family?" At this point, it seems like a sweet, safe spot for the brand. But, it goes on to ask, "When did you first have to fight to be considered a family?" showing pictures of same sex couples, mixed-race couples, and couples with adopted children going through those same relationship steps. The spot ends with the statement, "Family isn't defined by who you love, but how."

With this ad, Tylenol has shed a light on the struggles that less-traditional families have to contend with and taken a stand as their champion. Tylenol is showing that they truly are, for what matters most.  



Advertiser
Advertiser Profiles
Tagline
“For What Matters Most”
Songs - Add
Mood
Emotional
Actors - Add
Fernanda Alcantara ... Bride who smears cake on groom's face, Susan Sarandon ... Voice Over)
Characters
Agency
JWT (Agency), MRY (Digital Agency), J3 (Media Agency)

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