Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Esurance TV Commercial, 'Sorta Marge'

Something on the construction site just isn't right: "Sorta Marge" isn't Marge. In the crane machine sits her replacement, a beauty pageant queen who isn't the best at answering questions about her opinions on healthcare in the America of the U.S. They both like to save money on car insurance, but that doesn't mean she can work a machine. Find the best insurance for the true you with Esurance.

iSpot Review — June 16, 2015

Funny, quick and brilliantly simple, Esurance's, "Sorta You," ads continue to stand out in the incredibly competitive world of insurance advertising. The latest spot,"Sorta Marge," is no exception.

In this commercial, "Sorta Marge" is a beauty pageant queen with a talent for incoherent rambling. Her skills at saying words like "Integrity" and "America," are less than ideal for taking Marge's place as a crane operator. Her incompetence perfectly pays off the, "Sorta You Isn't You," message.

The reason this campaign works so well, is that it's based on highlighting what makes Esurance different from its competitors: discounts personalized to you. Many times, ads can be smart, funny and amazing, but they have a product that's just tacked on at the end. Those may win awards, but they won't win consumers. This is absolutely not the case with Esurance. "Sorta You" is a perfect example of a solid strategy and a winning campaign. We're looking forward to seeing more of these. 



Advertiser
Advertiser Profiles
Tagline
“Insurance for the Modern World”
Songs - Add
Phone
1-800-ESURANCE
Mood
Funny
Actors - Add
John Krasinski ... Voice Over)
Agency
Media Contacts (MPG) (Agency), Leo Burnett (Creative Agency)
Screenshots

More Esurance Commercials

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