Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About It Can Wait TV Commercial, 'Xzavier'

Xzavier is paralyzed from the diaphragm down and lost both his legs in an accident. The driver of the other vehicle was sending a text when he was crossing the street. Her text read, "I'm on my way." His mother asks, "Was the text that important?" Take the pledge not to text and drive.

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