Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DIRECTV TV Commercial, 'Scared Boy, Full DVR'

A little boy calls his dad to his bedroom. He's scared. The DVR on his TV is full. The father tells his son he can't get rid of it because they have cable. Upgrade to DirecTV and get 3 times more storage.

Advertiser
Advertiser Profiles
Songs - Add
Phone
1-800-DIRECTV
Mood
Funny
Actors - Add
Riley B. Smith ... Scared Son, Harry Prichett ... Voice Over)
Agency
Grey Global Group Inc. (Agency), Grey Global Group Inc. (Creative Agency), iCrossing (Digital Agency)

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