This commercial for the new Audi A8 shows old luxury things being put to sleep. A vintage candle flame flickers out. A fur scarf yawns as it falls asleep and an antique horse lamp turns itself off. However, the only thing left on is the luxurious Audi A8 which holds illumination, innovation and inspiration.

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Tagline
“Truth In Engineering”
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Active
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James Naughton ... Voice Over)
Agency
MediaCom (Agency), AKQA (Digital Agency)

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