At a golf tournament, a golfer prepares to make a shot over the water. Just before he goes to swing, a kraken emerges from the water and grabs the golfer and his caddy, swinging them around with its tentacles. While all this is happening, the golf commentators continue quietly narrating the event. When you're a golf commentator, you whisper -- It's what you do.
iSpot Review — August 18, 2015
Geico brings in the Kraken to continue its "It's What You
Do" campaign with this funny 30-second ad. Professional golfing events with
media coverage usually have workers employed to keep the noise levels down.
They can usually be found holding signs for people to cease talking, and that
mobile phones should be tucked away on quiet. This is why golf commentators are
So when absolute chaos ensues when a Kraken appears from a
water hazard, golf commentators stay true to what they do. When the
mythological creature of massive proportions seizes a golfer and his caddie
within its tentacles, they comment quietly on how his club choice may not be
enough. Even when the crowd begins to disperse in a non-orderly, chaotic
fashion in an attempt to flee the golf course, they're still whispering. But
it's all done to drive home the idea that switching to Geico insurance is just
second nature; it's what you do.
It's an arms race between the creative agencies that make
commercials for insurance providers. Progressive, Allstate and Geico constantly
do battle with each other, with each company having multiple spokespersons to
appeal to different demographics. This Geico ad's continuance on its campaign
is in full steam, and does not look to be slowing down anytime soon.