Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Delta Air Lines Super Bowl 2014 TV Commercial, 'Up'

Up is a short word, but a tall order, one that Delta is dedicated to fulfilling. Up isn't easy, but they're raising the bar on flying anyway.

Advertiser Profiles
Tagline
“Keep Climbing”
Mood
Active
Actors - Add
Donald Sutherland ... Voice Over)
Agency
Digitas (Agency), Wieden+Kennedy (Creative Agency), MKG (Digital Agency), PHD (Media Agency)

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