Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax TV Commercial, 'Life Changes'

You did a lot last year- you made another human being, or found someone to spend the rest of your life with, or you bought a house, or you got a new job. You're the best person to know what happened in your life over the year, which means you're the best person to do your taxes with a little help from TurboTax.

Advertiser
Advertiser Profiles
Products
Tagline
“It's Amazing What You're Capable of”
Songs - Add
Mood
Active
Actors - Add
Brian Flaherty ... guy in pool, Brian Maillard ... Dad with newborn baby, Danny Cho ... guy getting married, John C. Reilly ... Voice Over)
Agency
Initiative (Agency), Wieden+Kennedy (Creative Agency), Wieden+Kennedy (Media Agency)

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