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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
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Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
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Engagement
About Dick's Sporting Goods TV Commercial, 'School Pickup: Who Will You Be'
On this brisk, cold afternoon, a woman bundled up and went for a jog. Now, she picks her sons up from school as they wait for her on the bench. As she gives them hugs and kisses and asks how their classes were, she takes in her personal victory of getting in touch with her inner athlete. Tomorrow, she will do it all again. When you live a busy life and want to stay in touch with your inner athlete, Dick's Sporting Goods asks, who will you be?
Advertiser
Tagline
“Every Season Starts at Dick's”
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None have been identified for this spot
Production
Adam Beckman ... Director, AG Rojas ... Director, Bradford Young ... Director, Chris Wilcha ... Director, Jody Lee Lipes ... Director, Lisa Rubisch ... Director, Michelle Currinder ... Director, Nina Shiffman ... Director, Pete Vitale ... Director
Agency
Anomaly (Agency), Park Pictures (Production Company)
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