Everyone's favorite Hollywood couple is back in the latest Samsung commercial, and the debate is on: Should Kristen Bell have turned Dax Shepard's leftover Christmas gravy fridge into a wine fridge? After all, it's only six months old! With her husband's hunger in mind, Kristen moved his beloved gravy into the freezer freezer so now they can start their Chardonnay and Gravy party.
iSpot Review — June 30, 2015
In Samsung's "Wine Over Gravy," an adorable argument between an incredibly likable Dax Shepard and Kristen Bell makes for the perfect pitch
for their new refrigerator.
The spot starts with Dax opening up his beloved gravy
freezer only to discover Kristen has turned it into a wine fridge. Marital
cuteness ensues. Kristen, thinking that her guests would prefer to drink wine over
gravy, moved his gravy to one of the other spacious areas in the 4-Door Flex.
Clever writing and their sincere chemistry (they are married after all) makes
all of the spots in this campaign feel like mini-romantic comedies.
With an ad as charming as this one, it wouldn't be
surprising if they sacrificed some of the product focus. But Samsung manages to
give an understated sell of the 4-Door Flex Refrigerator, complete with
practical ways it can be used and a product demonstration. That, coupled with
the hope that maybe if you buy the fridge you'll have a magically perfect relationship
like Dax and Kristen, should surely make this ad a success.