Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kraft Macaroni & Cheese TV Commercial, 'Skim'

A family sits down at the table to eat macaroni and cheese. A boy reaches over to his sister's plate to take some of her food. The father catches him and asks where he learned to skim. Kids who skim have parents who skim.

Advertiser Profiles
Tagline
“You Know You Love It”
Songs - Add
Mood
Funny
Actors - Add
Ted Williams ... Voice Over)
Agency
Crispin Porter & Bogusky (Creative Agency)

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